Author: Gowri Shankar Balasubramaniam
Merchants in Europe must take decisive steps to combat fraud. It is not about having a one-size approach, but rather about taking a holistic view of your payments and using data and AI the right way. Here’s how you can prevent fraud at each stage of e-commerce payments.
Payment fraud continues to threaten businesses in Europe. E-commerce card fraud now accounts for two-third of all card fraud in the UK. Since the outbreak of the pandemic, businesses worldwide have had to adapt and reinvent themselves to survive. Learn more about what you can do to prepare for and prevent fraud.
Customers today expect brands to protect their data while offering the best user experience. Merchants have to adopt AI-based tools to strike the right balance to deter fraud without turning away loyal customers. Here are a few tips on how to approach the privacy, data fraud, and customer experience equation
Card-issuing banks follow a strict process when authenticating payments to ensure all parties are safe from fraud. But this process is often complex and long-winded and causes a lot of friction. In its latest avatar, 3D Secure protocol aims to change the way we make e-commerce payments. But is it what it promises, and why should merchants in Europe use it?
Delegated authentication is an option that merchants should look at to make checkouts faster and reduce friction for customers. After all, no one wants unhappy customers. As e-commerce booms, balancing SCA with the best customer experience remains paramount for merchants in Europe. Learn how SCA works and how it impacts Customer Experience.
Card-Not-Present (CNP) fraud is a type of fraud where a fraudster makes an unauthorized transaction without physically presenting the card. CNP fraud most commonly happens in e-commerce but can also occur in other card-not-present channels. Card-Not-Present fraud can spell trouble for your business in the long term, damaging your revenue and brand reputation. Using an omnichannel fraud strategy and AI-based tools can help you fight fraud effectively and avoid chargebacks.
Fraudulent card testing is a growing threat to e-commerce companies globally. Unchecked card testing attacks can be costly, raising costs for merchants and leaving them vulnerable to additional fraud. If you are an emerging entrepreneur or an e-commerce merchant, you must know how to prevent card testing fraud.
Payment declines cost European e-commerce businesses massive amounts of revenue annually. Anti-fraud regulations such as PSD2 have made the use of Strong Customer Authentication (SCA) mandatory in Europe but have also led to an increase in payment declines. Businesses have to adopt a dynamic strategy to tackle this challenge.
Payment fraud can be crippling to your business, damaging your revenue and reputation. To fight fraud effectively, merchants need to know how to choose the best fraud management tools for their businesses. Explore more to know fraud management tools and how to choose the right one for your business.
An omnichannel retail strategy helps you reach more customers, at the same time, leaves you vulnerable to sophisticated types of fraud. Omnichannel e-commerce is becoming more relevant in Europe. Adopt the right omnichannel fraud prevention strategy to secure your transactions and protect your revenue. Understand the types of omnichannel payment fraud that can happen and what you can do to fight them.
PCI DSS is the gold standard to ensure that card payments are carried out safely and securely. Merchants have to comply with these standards to protect from losses or even possibly going out of business.
Payment fraud can be costly to your brand’s reputation. You need to have intelligent systems in place to prevent fraud before it happens.