Discussion forum A discussion forum is used by Internet users to exchange views on a particular topic or to report on their experiences. Forums usually have one or more main topics, which in turn are divided into sub-forums. Each specialized area has its own directory so that users can focus on the topics that are […]

Direct Marketing The term direct marketing covers all advertising activities in which the target group is contacted directly. The aim of this form of marketing is to establish a relationship and interaction with a target person, and thus get them to perform a desired action. The heart of direct marketing: the response A reaction or […]

Digital signature A digital signature is an encryption of messages on the Internet using a cryptographic process that enables the message to be uniquely assigned to the sender. An asymmetric cryptosystem is used for this purpose, which consists of a secret signature key (private key) and a publicly known verification key (public key). Using the […]

German Multimedia Association As the predecessor of the Bundesverband für Digitale Wirtschaft e.V. (BVDW), the German Multimedia Association functioned as an interest group for companies in the marketing and digital content sectors. The members came from many multimedia industries such as Internet agencies, e-commerce or social media. The tasks of the old and new organization […]

DENIC DENIC represents the German Network Information Center. The service administers the German Top Level Domains, recognizable by the ending “de”. DENIC eG is a non-profit society consisting of Internet providers and IT companies. The head office is located in Frankfurt am Main. Through the service DENICdirect, Internet addresses can be registered directly with DENIC. […]

Debit cards The term debit cards covers all cash cards such as EC cards, savings bank cards or cash cards that are used for cashless payments or for withdrawing money from ATMs. The cards are manufactured in a standardized format, the ISO 7810 format, and are made of plastic. Colloquially, debit cards are also still […]

The Ticket System Ticket systems are used to process customer inquiries, criticism or questions quickly and reliably. They are also referred to as trouble ticket systems or issue ticket systems. With the help of such ticket systems, inquiries are usually received automatically and each inquiry is assigned a ticket, i.e. a specific number. Requests can […]

CyberCash Today, hardly anyone knows what to make of the term CyberCash. It is an online payment model from the 1990s. A central server took over the intermediary functions between bank, merchant and customer. However, the payment variant, in which the customer paid with virtual money, did not catch on. Due to a lack of […]

CSV The CSV file format is used to create text files for storing or exchanging data. The abbreviation stands for “comma-separated values”. There are no uniform standards for the file structure, so tables or lists in the form of separated values can be contents of the file. If more complicated processes are to be controlled, […]

CSS Style sheets complement the HTML format, a programming language used to create web pages. While HTML (Hypertext Markup Language) is responsible for the content and structure of the page, CSS, the “Cascading Style Sheet”, defines the appearance of the page and its elements. The great advantage of this separation is that changes to the […]

Cross Docking The term cross docking originates from English and is also known as “X-docking”. Trading companies are constantly looking for economical and cost-saving ways to store goods, because handling should be as efficient as possible. This goal can be achieved with cross docking, the storage concept without stock on hand. Here, intermediate storage of […]

CRM The technical term CRM is the abbreviation for Customer Relationship Management. Customers are a company’s capital – the CRM corporate strategy focuses on the customer and systematically shapes relationships with the customer. Every communication with the customer can be used to optimize business. CRM provides a company with a holistic strategy that links business […]