Categories: Ecommerce glossary
Cookie A cookie is a small text file that a web server deposits on a user’s computer by means of the browser. It contains information about the visit to a website, for example about the duration of the visit, about which page was visited, or about entries made by the visitor. A cookie consists of […]
Content Provider The content provider offers its customers a wide variety of content. According to the German Telemedia Act, this is a provider who “makes its own information available for use on the Internet”. The content can be news, information, games or other offers. Content providers make both their own and third-party content available. The […]
Content The term “content” describes the content of a website, blog or community. The term was coined in the mid-nineties in the context of new media and stands for both text and image material that is integrated on a website. In the course of digitization, media content is now available in a wide variety of […]
Consumer-to-Consumer (C2C) Consumer-to-consumer (C2C) refers to electronic communication between two private consumers and can literally be translated as “consumer to consumer”. There is a clear distinction here between the business-to-business (B2B) and business-to-consumer (B2C) sectors. B2B describes relationships between two companies, while B2C refers to the sale of products and services by companies to private […]
CMS CMS is the abbreviation for Content Management System. It is a software that is used to create, edit, manage or organize content. The content is available in various forms, such as text, table, image, animated graphic, audio or video file. A user with access rights is able to operate the system without HTML or […]
Cluster A cluster is a number of networked computers, i.e. a computer network. To handle extensive tasks, individual computers are combined to form a network, which then forms a unit. Hardware and software engineers are faced with enormous challenges in terms of compatibility when forming clusters. So-called “homogeneous clusters”, whose computers run under the same […]
Clipping The technical term “clipping” from computer graphics literally means “cutting off”. Basic objects are cut off at the edge of a desired screen section or window. The window can be any polygon, i.e. a polygon that forms a given boundary. All elements inside the window are preserved after clipping, all elements outside are clipped. […]
Client In a network, there are usually two types of end devices: clients and servers. For example, the term client refers to a computer that is connected to a server and uses its services. More commonly, however, it is used to refer to software that makes requests to a server. A server, on the other […]
Click Rate The click rate or click-through rate (CTR) indicates the relationship between the number of clicks on an ad and the number of ad placements (so-called impressions). It thus determines how efficient advertising banners or sponsor links are on a website. With the help of software, it is possible to determine how many users […]
Channel management Channel management involves opening up, managing and organizing different distribution channels in order to provide customers with broad-based access to consumer goods. Whereas goods used to be offered almost exclusively in stores, i.e. locally, the distribution channels have changed and expanded in recent decades. As consumers’ interests and shopping habits have also changed […]
Cache Cache refers to a fast buffer memory that is used to prevent access – either for the first time or repeatedly – to a slower background medium. Once accessed, elements remain in the cache so that they are quickly available when they are needed again. In the case of cache, there is the possibility […]
The Bug The term bug is used colloquially to describe a software or program error. Special programs are used to detect bugs. A bug is generally an error in a computer program. A distinction is made between syntax errors, runtime errors, design errors, logical errors and errors in the operating system. The term “bug” probably […]