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Albania’s economy remains heavily reliant on cash transactions, a pattern deeply embedded in the cultural and commercial landscape. While credit and debit cards are increasingly accepted in urban centers and larger businesses, their penetration in rural areas is significantly lower. Mobile money services are emerging as a potential driver of financial inclusion, particularly for the unbanked population, but their adoption rate varies regionally. Efforts to improve payment infrastructure and digital literacy are underway, aiming to accelerate the transition to a more digitalized economy. This process is likely to be gradual, requiring significant investment and sustained effort.

Population

Estimated Population

3 million

payments

Currency

Euro (€)



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