Bulgaria’s payment landscape is a fascinating blend of traditional and modern methods. Cash remains king in many areas, reflecting ingrained consumer habits and a somewhat limited reach of digital infrastructure in rural regions. However, the urban areas and larger cities showcase a growing preference for card payments (Visa and Mastercard are widely accepted), especially among younger demographics. E-wallets are slowly gaining traction but haven’t reached widespread adoption yet. The banking sector plays a central role, with bank transfers being a common method for larger transactions. The government actively promotes digitalization but faces challenges in bridging the digital divide. This presents opportunities for innovative payment solutions targeting underserved segments.
Estimated Population
7 million
Currency
Bulgarian lev (BGN)
All supported payment methods for Bulgaria:
SEPA Direct Debit, SEPA Credit, Apple Pay, Google Pay, PayPal, Invoice Payment, Prepayment, Visa, Mastercard, American Express, JCB, UnionPay International, Discover, Diners Club, Maestro