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Bulgaria’s payment landscape is a fascinating blend of traditional and modern methods. Cash remains king in many areas, reflecting ingrained consumer habits and a somewhat limited reach of digital infrastructure in rural regions. However, the urban areas and larger cities showcase a growing preference for card payments (Visa and Mastercard are widely accepted), especially among younger demographics. E-wallets are slowly gaining traction but haven’t reached widespread adoption yet. The banking sector plays a central role, with bank transfers being a common method for larger transactions. The government actively promotes digitalization but faces challenges in bridging the digital divide. This presents opportunities for innovative payment solutions targeting underserved segments.

Population

Estimated Population

7 million

payments

Currency

Bulgarian lev (BGN)



Popular payment methods