Italy’s payment landscape is transitioning, with a gradual shift towards greater digital adoption. While cash remains prevalent, especially for smaller transactions and in-store purchases, credit and debit cards, along with mobile wallets, are gaining popularity. Italy demonstrates a payment landscape with a mix of traditional and modern methods. While credit and debit cards (Visa and Mastercard) are gaining acceptance, especially in urban areas, cash remains a dominant payment method, particularly in smaller businesses and among older generations. Contactless payments are becoming more widespread, but their adoption is not yet universal. Online banking is prevalent, and bank transfers are routinely used. Mobile payment solutions are slowly but steadily increasing their adoption rate, although challenges remain due to entrenched habits and varying levels of digital literacy.
Estimated Population
60.4 million
Currency
Euro (€)
All supported payment methods for Italy:
SEPA Direct Debit, SEPA Credit, Apple Pay, Google Pay, PayPal, Invoice Payment, Prepayment, Online Bank Transfer, Visa, Mastercard, American Express, JCB, UnionPay International, Discover, Diners Club, Online Instant Transfer, MaestroPopular payment methods
SEPA Direct Debit
Direct Debit
SEPA Direct Debit is a secure and convenient payment method for businesses operating within the European Union, allowing for automated payments from customers’ bank accounts.
SEPA Credit
SEPA Credit
SEPA Credit Transfer is a secure and efficient way for businesses to make payments within the European Union, streamlining cross-border transactions and simplifying international payments.
Apple Pay
Wallets
Apple Pay offers businesses a convenient and secure way to accept payments from iPhone, Apple Watch, and Mac users, enhancing the customer experience and boosting sales.
Google Pay
Wallets
Google Pay empowers businesses to offer a fast, secure, and convenient mobile payment experience, attracting a wide range of customers.
PayPal
Wallets
PayPal is a global leader in online payments, offering businesses a secure and convenient way to accept payments from millions of customers worldwide.
Invoice Payment
Invoice
A document outlining the details of a purchase, including the goods or services provided, the amount due, and payment terms.
Prepayment
Prepayment
A payment method requiring buyers to pay for goods or services upfront before receiving them.
Online Bank Transfer
Online Bank Transfers
A widely accepted payment method, allowing buyers to make payments directly from their bank accounts.
Mastercard
Credit/Debit Cards
Unlock a world of payment possibilities with Mastercard, a trusted global leader in secure and convenient transactions
American Express
Credit/Debit Cards
Elevate your business with American Express, a premium payment network that attracts discerning customers and drives higher-value transactions.
JCB
Credit/Debit Cards
JCB is a leading international payment network, offering a unique opportunity for businesses to reach a growing customer base, especially in Asia-Pacific.
UnionPay International
Credit/Debit Cards
UnionPay is the world’s largest payment network, offering businesses the opportunity to tap into the vast Chinese market and beyond.
Discover
Credit/Debit Cards
Discover is a leading payment network that offers a unique combination of security, rewards, and customer service, making it an attractive option for businesses.
Diners Club
Credit/Debit Cards
Diners Club is a global payment network renowned for its premium services and exclusive benefits, offering businesses access to a discerning clientele.
