Internet Payment Systems
Choosing the right Internet payment systems can significantly improve the success of an online store. For a long time, classic payment solutions such as direct debit, payment on account or the use of credit cards led the way in online shopping, but a change is slowly taking place towards a stronger role for Internet-based payment systems.
Security and fast processing
One reason for this is the desire for faster processing. Those who pay with Paypal, for example, have completed their purchase in just a few clicks, so that the ordered goods can be prepared for shipment immediately after the order process is complete. In addition, many Internet payment systems offer buyer protection to ensure the security of the purchase. Which payment system is suitable for which purpose depends, among other things, on the price segment in which sales are processed, but also on whether physical or digital goods are offered. The acceptance of the customer is also relevant for the selection of the appropriate payment.
Payment by mouse click
The best-known Internet payment system is Paypal. As a globally active company, it now not only handles Ebay purchases, but is also used by numerous other online stores. Payment processing works via credit card, direct debit or Giropay. The customer enters his bank code during the checkout process and is then taken directly to his bank’s online banking system. There he can make the transfer, about which the seller immediately receives a confirmation. A prerequisite for the customer is an account approved for online banking at a bank or savings bank that supports Giropay. Giropay is also used by other Internet payment systems and is considered a secure and fast payment method.
Solutions for the micro-payment sector
Payment systems such as Paypal or Moneybookers are less suitable for the micro-payment sector, as the fees are disproportionate to the sums transferred. Especially when purchasing digital goods such as music or videos, only small sums are usually involved. Here, Internet payment systems such as ClickandBuy offer a good alternative. They collect all transactions and debit them from the customer’s account or credit card once a month. Prepaid systems can also be used here, where the customer purchases a credit balance that can be used as a means of payment by means of a code. This carries the advantage that payments can be processed anonymously.
