Micro-Site Definition
A micro-site is a small website with very few sub-pages and is also referred to as a micro-website. It is visually separated from the actual website of the information provider and therefore independent of it.
Contents of the micro-site
A micro-site usually contains very comprehensive information on a specific topic or subject. As a subpage of a main website, a micro-site can address customers in a more targeted manner and is therefore often used for promotions and sales purposes.
Importance of the micro-site for online marketing
Micro-sites are particularly important in marketing. They are used for short-term or even medium-term communication on current topics or try to reach a very specific target group. A micro-site can also be helpful in opening up new markets when a new product is launched.
Using the micro-site as a landing page
It is possible to use the micro-site as a so-called landing page. The landing page is a specially designed website that points to a specific advertising product after just one mouse click. This website is optimized for a specific target group and the advertising medium. The website is intended to encourage the visitor to take action via a so-called “call to action” and often contains elements such as a link to the online store or a registration form.
Micro-site and search engine optimization
For online stores and operators of commercial websites, a micro-site can be particularly important, as it provides detailed information about a specific product. In order to attract the attention of potential customers to this web page, it is advisable to optimize the micro-site with regard to keywords. Optimization of the website can lead to higher visitor numbers as well as improved positioning in the results page of search engines. The micro website should also be equipped with links that link to the main website of the company.
